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Topic Started: Feb 29 2016, 08:17 AM (2 Views)
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One message some women Nike Air Max 90 Flower Women may be subconsciously sending is the idea of "claiming back power," according to Kate Nightingale, founder of Style Psychology, a fashion consulting firm. She said some women wear Ugg boots in order to break free from assumptions thrust upon them by wearing a dress and heels, shooting back the message: "We are not here to be beautiful and present ourselves, we also have brains."Jennifer "JWoww" Farley, on set for "Jersey Shore,"wears Ugg boots in 2011. (Dave Kotinsky/Getty Images)

But until those lines get bigger, Ugg remains a slave to the elements. According to a report from Nomura Securities, Deckers is the best example of a company that's exposed to weather risk, something it could never hope to control. So far, the climate has treated Deckers, which also owns footwear brands Teva and Sanuk, quite well this year."Despite the mild weather conditions over the last two winters, this year was mor Posted Image e seasonably cool and snowy in many parts of the U.S., which had a substantially large impact on companies with a great deal of cold weather product including Deckers," Nomura analyst Bob Drbul wrote in the report.

"There are things that the fashion industry gods cannot control," said Karen. "And people don't know that. They think the fashion industry controls everything. But it's a democracy, the power is with the consumer. The Ugg boot is like democracy."

Over the years, Ugg has fought constant criticism. The high fashion crowd has largely dismissed the boots as ugly. Podiatrists have said the boots don't provide proper support, leading to health problems. A U.K. judge warned that the boots are dangerous to wear while driving. Animal rights group PETA mobilized against Ugg, accusing the company of "extreme cruelty to animals."

And many in the fashion industry still can't stand them. Yet consumers get the final vote with their wallets. Despite their vast reach, fashion influencers have seen much of their power recede into the hands of consumers, now that shoppers have access to all sorts of fashion information -- not just the magazines found on the rack.

"With temperatures turning cold in recent weeks, sell-through of weather boots and classics have gaine Nike Air Max 90 Flowery Men&Women d pace across the majority of our markets," Deckers chief executive Angel Martinez said on a conference call with analysts on Thursday.Ugg's upcoming product lines are "as compelling as we have ever seen for the company," Sam Poser, an analyst at Sterne Agee, wrote in a note to clients on Friday. He added that Ugg's reaping the benefits of favorable fashion trends, as shoppers search the aisles for comfy clothes like stretchy leggings and oversized sweaters.However Ugg's holidays turn out, "Ugg Season" will remain. The annual donning of the Uggs ha Nike Free Huarache uk sale s even made its way into memes, like "Girls be like."
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