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| Homegrown TV has rendezvous with fame | |
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| Tweet Topic Started: Feb 8 2009, 12:10 PM (36 Views) | |
| Warren | Feb 8 2009, 12:10 PM Post #1 |
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Homegrown TV has rendezvous with fame By Georgina Safe July 10, 2007 08:55am Article from: The Australian THE haute couture in Paris is all about celestial flights of fancy, but it's the city's bi-annual fashion trade fair that really gets the cash registers ringing. While couture caters to fewer than 200 people who regularly spend more than $40,000 on a dress, the Rendez-Vous Paris trade fair sells designer wares direct to hundreds of the best boutiques and department stores around the world. The launching pad for globally renowned labels such as Fred Perry, Tatty Devine and Karen Walker, Rendez-Vous will this year welcome two new designers with just three collections under their collective belts: Melbourne duo Monika Tywanek and Ingrid Verner. "We're really excited - in terms of sales and networking it has huge potential for us," Verner said yesterday. The pair's TV label, representing the first letter of each of their surnames, is already generating considerable buzz in Australia. The duo won the prestigious $10,000 Melbourne Fashion Festival Tiffany designer prize last year, and secured an account with influential US department store Henri Bendel in May. They opened their first store in Melbourne last month and have also been picked up by the city's directional boutique Dilettante, where TV garments hang on the racks alongside imports, including Vivienne Westwood and Alexander McQueen. It's not bad going for a label just a year old. Verner, 27, and Tywanek, 29, met at art school in Brisbane in 1997, where they soon decided their passion was fashion. "We were more concerned with what we were wearing than the art we were making," Verner said. They moved to Melbourne to study fashion at the Royal Melbourne Institute of Technology, where they honed their skills in print-making and textile design before launching their label last year. "Our signature is taking creative risks and changing from season to season," said Tywanek. TV's new collection, Gridnasium, is inspired by vintage sportswear and described by its designers as "Hopscotch meets Jane Fonda". The sleek and streamlined silhouettes are rendered in high-gloss lycra, in a palette of crimson, lemon and black, with enough pleating and structured panels to outfit a tennis team. "The last season was really dark and layered, but this new one is quite body conscious and we went a bit crazy with colour," Verner said. The figure-fitting focus is perfectly attuned to fashion's present obsession with the body, as seen in the tight, bright creations of hot London designers Christopher Kane and Roland Mouret, making TV's new collection well-timed for Rendez-Vous in October. "It will be great to see how we go on an international level," Tywanek said. |
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