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Danger Room What's Next in National Security Military Mulls New Name for Psychological Operations: M
Topic Started: Jun 25 2010, 07:16 PM (280 Views)
shure
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Danger Room What's Next in National Security Military Mulls New Name for Psychological Operations: MISO
By Noah Shachtman June 25, 2010 | 12:27 pm |
http://www.wired.com/dangerroom/2010/06/military-mulls-new-name-of-psychological-ops-miso/

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“Psychological Operations” sounds awesomely creepy. In actuality, the military discipline can be pretty mundane: designing leaflets http://www.wired.com/dangerroom/2007/11/psychological-o/ and driving sound trucks around http://www.wired.com/dangerroom/2008/12/armys-ultimate-2/ , not plying your enemies with LSD http://www.wired.com/politics/security/magazine/15-12/ff_futurewar?currentPage=5


Now the Pentagon brass is mulling a name change that would make the cadre seem even more humdrum. If the switch goes through. Psychological Operations would become Military Information Support and/to Operations. PSYOP would become MISO.
http://psyopregiment.blogspot.com/2010/06/miso-is-it-soup-yet.html


Judging by the online reaction,the PSYOP community is none-too-pleased with the idea of a watery new acronym.
http://www.wired.com/dangerroom/2009/11/most-awesomely-bad-military-acronyms-7/


“Some of us joined Psychological Operations because it sounded awesome for it’s name alone,”
http://smallwarsjournal.com/blog/2010/06/miso-is-it-soup-yet/


notes one anonymous commenter on the Small Wars Journal blog. “Today, we fall under people who get to dictate and control what we do without knowing fully what our capabilities are. To now have the name changed from PSYOP to MISO is a slap in the face. The intimidation factor brought on by the words alone are what attracts many recruits to the MOS [Military Occupation Specialty]. Now when you hear MISO you might as well just join admin or supply.”

“One can only imagine the hue and cry that would arise if a proposal were made to change the name of the infantry, the artillery, or armor,” PSYOP historian Alfred Paddock writes in Joint Force Quarterly. “These are combat arms units that use lethal means to accomplish their missions. Thus, it is particularly ironic that some would change the name of PSYOP units that employ nonlethal means to support these combat arms. Apparently, undermining the morale of the enemy is more politically incorrect than killing them.”
http://www.ndu.edu/press/lib/images/jfq-56/13.pdf


But I think my favorite comment comes from “Alex,” a rather sensitive officer posting on the PSYOP Regimental Blog. https://www.blogger.com/comment.g?blogID=1841819670822716434&postID=3045897704883622167
To illustrate the acronym switch, the blog posted a picture of a bowl of miso soup. Well, that was too much for Alex. “Sir, I found your comments and a photo in your article totally inappropriate and distasteful,” he huffs. Apparently, some PSYOP guys are awfully easy to influence.







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shure
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Army drops 'psy ops' name for influence operations
By KEVIN MAURER, Associated Press Writer Kevin Maurer, Associated Press Writer – Fri Jul 2, 5:54 pm ET
http://news.yahoo.com/s/ap/20100702/ap_on_re_us/us_psy_ops_name_change

WILMINGTON, N.C. – The Army has dropped the

Vietnam-era name "psychological operations" for its branch in charge of trying to change minds behind enemy lines, acknowledging the term can sound ominous.

The Defense Department picked a more neutral moniker: "Military Information Support Operations," or MISO.

U.S. Special Operations Command

spokesman Ken McGraw said Thursday the new name, adopted last month, more accurately reflects the unit's job of producing leaflets, radio broadcasts and loudspeaker messages to influence enemy soldiers and civilians.

"One of the catalysts for the transition is foreign and domestic sensitivities to the term 'psychological operations' that often lead to a misunderstanding of the mission," McGraw said.

Fort Bragg is home to the 4th Psychological Operations Group, the Army's only active duty psychological operations unit. Psychological operations soldiers are trained at the post.

The name change is expected to extend to all military services, a senior defense official said in Washington. The official, who has direct knowledge of the change, spoke on condition of anonymity because not all services have announced how they will revamp or rename their psychological operations offices.

The change was driven from the top, by

Pentagon policymakers working for Defense Secretary Robert Gates. It reflects unease with the Cold War echoes of the old terminology, and the implication that the work involved subterfuge.

The change, however, left some current practitioners of psychological operations cold. Gone is the cool factor, posters to online military blogs said. With a name like MISO, one wrote, you might as well join the supply command.

Alfred H. Paddock, Jr., a retired

colonel who was Director for Psychological Operations in the Office of the Secretary of Defense from 1986 to 1988, said the term has always had some baggage and been difficult to explain.

"Somehow it gives a nefarious connotation, but I think that this baggage can be overcome," said Paddock, who also served three combat tours with

Special Forces in Laos and Vietnam.

He said the military was giving in to political correctness by changing the name.

Psychological operations have been cast as spooky in movies and books over the years portraying the soldiers as master manipulators. The 2009 movie "

The Men Who Stare at Goats," staring George Clooney, was about an army unit that trains psychic spies, based on Jon Ronson's nonfiction account of the U.S. military's hush-hush research into psychic warfare and espionage.

But the real mission is far more mundane. During the

2003 invasion of Iraq, psychological operations units dropped leaflets urging Iraqis to surrender.

In Vietnam, a psychological operations effort called the Open Arms Program bombarded

Viet Cong units with surrender appeals written by former members. The program got approximately 200,000 Viet Cong fighters to defect.

McGraw said the name change was approved by

Defense Secretary Robert Gates and Adm. Eric Olson, the Special Operations commander, in mid-June.

Many in the psychological operations community, including Paddock, dislike the new name.

"Military Information Support Operations, or MISO, is not something that rolls off the tip of your tongue," Paddock said. "It makes it even more difficult for psychological operations personnel to explain what they do. That they still have the capability to employ programs and themes designed to influence the behavior of foreign target audiences."





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