Welcome Guest [Log In] [Register]
Add Reply
  • Pages:
  • 1
Good job New England Patriots
Topic Started: Nov 14 2014, 06:37 AM (395 Views)
best80smovierad
Member Avatar

http://www.nydailynews.com/sports/football/patriots-tweet-n-word-social-media-fail-article-1.2010665

Posted Image

Quote:
 
The New England Patriots may be in first place, but they lost big time on social media.

A Twitter campaign meant to highlight the NFL team's one millionth follower backfired spectacularly late Thursday when an account featuring a racial slur was named the unfortunate winner. The team emblazoned the N-word across the back of a team jersey and sent the tweet out to stunned fans.

The offensive tweet said: "Thanks for helping us become the first NFL team with 1 million followers! #1MillionPatriots."

Even more surprising, the social media image included a handwritten note signed by Patriots bad-boy tight end Rob Gronkowski.

New England later deleted the tweet and apologized, calling the gaffe a filtering problem.

"We apologize for the regrettable tweet that went out from our account.," the Patriots tweeted. "Our filtering system failed & we will be more vigilant in the future."
Offline Profile Quote Post Goto Top
 
split decision
Member Avatar
Porn savant
Uh, Jon Jones stole the team's phone and hacked their account?

;)
Offline Profile Quote Post Goto Top
 
Deleted User
Deleted User

That's awesome :)
Quote Post Goto Top
 
Refugee Roundhouse
Member Avatar
#1 Tito Ortiz Fan
Racists!
Offline Profile Quote Post Goto Top
 
split decision
Member Avatar
Porn savant
How is it that their PR guy didn't say out loud, "Does anyone think this Twitter account might be too controversial?"
Offline Profile Quote Post Goto Top
 
Strongo
Member Avatar
cockcrusher
that's new England baby.
Offline Profile Quote Post Goto Top
 
Deleted User
Deleted User

The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

If there was an actual human being who photoshopped @ihatenigerss on a jersey - then I simply have no idea.
Quote Post Goto Top
 
split decision
Member Avatar
Porn savant
BDW
Nov 14 2014, 01:02 PM
The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

So are you saying "nobotty" is going to take the blame?

:D


Tallica: "DISLIKE!!!"

Offline Profile Quote Post Goto Top
 
Tallica
Member Avatar

split decision
Nov 14 2014, 01:17 PM
BDW
Nov 14 2014, 01:02 PM
The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

So are you saying "nobotty" is going to take the blame?

:D


Tallica: "DISLIKE!!!"

"Dislike" just simply doesn't cut it. Maybe we can get a "Loathe" button.
Offline Profile Quote Post Goto Top
 
split decision
Member Avatar
Porn savant
Tallica
Nov 14 2014, 01:29 PM
split decision
Nov 14 2014, 01:17 PM
BDW
Nov 14 2014, 01:02 PM
The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

So are you saying "nobotty" is going to take the blame?

:D


Tallica: "DISLIKE!!!"

"Dislike" just simply doesn't cut it. Maybe we can get a "Loathe" button.

Posted Image
Offline Profile Quote Post Goto Top
 
Strongo
Member Avatar
cockcrusher
a shitty split pun is like a bulldog conspiracy theory. they're so absurd that you justxshake your head in shame and carry on with your day.
Offline Profile Quote Post Goto Top
 
jmose86
Member Avatar

BDW
Nov 14 2014, 01:02 PM
The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

If there was an actual human being who photoshopped @ihatenigerss on a jersey - then I simply have no idea.
It was even less serendipitous than that. They sent out an initial tweet saying that in light of [already achieving] a million followers, anyone who retweeted that tweet about the announcement would get a retweet back from the Patriots account that was the scripted message and automated jersey posting. So anyone that tweeted them got the same thing as seen in the OP, with their own username.

The bot had a filtering system for stuff like the N word, but they didn't account for the user using a lowercase "L" in place of the "i" in the word.

I don't blame them too much. It's a shame that you have to be so overly defensive on social media because no matter what the occasion, trolls are looking for any opportunity to fuck with it.

Still though, they absolutely should know this, and made the mistake of automating it in the first place. There is no way they could make perfect filters, and even accounting for profanity there are unlimited usernames people could make insulting the team, players, staff, etc. that would immediately be retweeted by the Patriots account.
Offline Profile Quote Post Goto Top
 
Deleted User
Deleted User

split decision
Nov 14 2014, 01:17 PM
BDW
Nov 14 2014, 01:02 PM
The only logical explanation is that they had a program/robot who chose the 1 millionth follower - that's literally the only way it makes sense.

So are you saying "nobotty" is going to take the blame?

:D


Tallica: "DISLIKE!!!"

Spectacular.
Quote Post Goto Top
 
Deleted User
Deleted User

Strongo
Nov 14 2014, 01:56 PM
a shitty split pun is like a bulldog conspiracy theory. they're so absurd that you justxshake your head in shame and carry on with your day.
I'm willing to bet that the Patriots did this just for publicity. You my think they dropped the ball on this B-) but they really scored big
Quote Post Goto Top
 
split decision
Member Avatar
Porn savant
BDW
Nov 14 2014, 02:09 PM
Strongo
Nov 14 2014, 01:56 PM
a shitty split pun is like a bulldog conspiracy theory. they're so absurd that you justxshake your head in shame and carry on with your day.
I'm willing to bet that the Patriots did this just for publicity. You my think they dropped the ball on this B-) but they really scored big

Even Strongo should appreciate that, the Gronky Honky.

:p

Offline Profile Quote Post Goto Top
 
1 user reading this topic (1 Guest and 0 Anonymous)
Go to Next Page
« Previous Topic · General Discussion · Next Topic »
Add Reply
  • Pages:
  • 1