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Schiaparelli's New Name In The Frame; Schiaparelli's New Name In The Frame
Topic Started: Mar 17 2015, 08:37 AM (24 Views)
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SCHIAPARELLI could be close to naming its new creative director, industry sources are speculating. Bertrand Guyon is the name in the frame - so what do we know about the Frenchman?

A graduate of the École de la Chambre Syndicale de la Couture Parisienne, Guyon has honed his couture craft at houses including Givenchy and Christian Lacroix, WWD reports, and is currently at Valentino. The appointment would herald a shift towards more traditional craftsmanship for Schiaparelli, following the departure of Marco Zanini after only a year at the helm.

Zanini - although lauded by fans for his imagination and for evoking the spirit of founder Elsa Schiaparelli in his colourful and conceptual designs - received criticism for producing an offering that strayed into homage territory, rather than moving the story on into modern couture. Zanini spent several years working in ready-to-wear at Rochas before his arrival at Schiaparelli.

The house unveiled its spring couture collection in January, designed by an in-house team.
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