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HOLLYWOOD CHRISTMAS PARADE 11/28/10
Topic Started: Nov 21 2010, 05:36 PM (1,550 Views)
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HOLLYWOOD CHRISTMAS PARADE

November 28, 2010


The Hollywood Christmas Parade, formerly the Hollywood Santa Parade, is an annual parade that takes place on the weekend after Thanksgiving in the Hollywood community in Los Angeles, California, United States. The parade's 3.5-mile route follows Hollywood Boulevard and Sunset Boulevard and has many celebrities among its participants.

A little History:

The Hollywood Chamber of Commerce created the Hollywood Christmas Parade in 1928 to boost shopping. Originally called the Santa Claus Lane Parade, the inaugural event featured only Santa Claus and the actress Jeanette Loff.

The parade continued to grow in scale with the help of local businesses and the community. In 1931 Santa Claus rode a truck-pulled float instead of the reindeer-pulled carriage of previous years. American Legion Post 43 marched with a color guard, drum line and bugle corps.

The Parade was suspended from 1942 to 1944 due to World War II, but the parade reopened in 1945 with record attendance.

In 1946 Gene Autry rode his horse in the parade and was inspired by the children yelling "Here comes Santa Claus, Here comes Santa Claus," to write the song "Here Comes Santa Claus" along with Oakley Haldeman.

The parade continued to grow throughout the 1950s, '60s, and '70s, adding floats, animals, bands and celebrities.

By 1978, the parade had been renamed the Hollywood Christmas Parade in order to attract more celebrities, and was broadcast locally on KTLA-TV with the help of Johnny Grant. But in 2004, an attempt to present the parade as a primetime special on NBC proved disastrous. Executive produced by Bob Bain, the hour-long "Blockbuster Hollywood Christmas Spectacular" aired on December 1 on NBC, and was a ratings flop. The following year, the Hollywood Chamber of Commerce announced it would discontinue airing the parade on KTLA and other Tribune-owned stations due to rising production costs. In March 2007, the Hollywood Chamber of Commerce decided to end the parade's run due to lack of celebrities and a loss of $100,000 for the 2006 production, which The Associated Press said cost about $1 million to mount.

In 2007, the City of Los Angeles created a new parade to replace the Hollywood Christmas Parade, entitled the Hollywood Santa Parade and staged on the weekend after Thanksgiving (the original parade had traditionally been held on the Wednesday evening before the holiday). Participation in the new parade became by invitation only, and Bob Barker, fresh from his farewell tapings as host of The Price is Right, was that year's Parade Grand Marshal. Until 2008, KTLA aired the new parade on a tape-delayed basis. It last aired December 16, 2007 due to KTLA's 60th Anniversary celebration which occurred on the weekend of the Parade. The 2008 parade was never shown on television, and was instead made available on DVD and online.


It was announced, however, that MyNetworkTV would telecast the 2009 parade (with the Hollywood Christmas Parade name restored) in two consecutive prime-time showings: the first scheduled for December 10, the second for Christmas Eve night.

This years ( 2010) event will be televised December 10, 2010 at 8:00 PM on the Hallmark Channel.




Larry King Named Grand Marshall of 2010 Hollywood Christmas Parade
David McKenzie, Emmy award-winning producer and president of Associated Television International said, “We’re delighted to have legendary broadcaster Larry King serve as our Grand Marshall. We’re also proud to welcome Marine Toys for Tots as part of this year’s celebration. The exceptional work they do in bringing the joy of Christmas to less fortunate children is a cause that has been embraced by communities throughout the nation.”\

“The Hollywood Christmas Parade Benefiting Marine Toys for Tots,” with Grand Marshall Larry King, a Hallmark Channel Original Special World Premiere, will be held in Hollywood, CA on Sunday, November 28, 2010 at 6:00 p.m. and will be a World Premiere telecast on Hallmark Channel, the biggest holiday destination in television, on Friday, December 10.

Larry King has been the host of CNN's Larry King Live for 25 years and has over 50 years in broadcasting. He’s won many industry awards including Peabody awards and an Emmy. King has been dubbed "the most remarkable talk-show host on TV ever" by TV Guide and "master of the mike" by TIME magazine. He has done more than 40,000 interviews including exclusive sit-downs with every U.S. president since Gerald Ford.



The Hollywood Christmas Parade, an American tradition for over eighty years, will be held on November 28, 2010, the Sunday after Thanksgiving. It will be telecast throughout the nation during December both on the Hallmark Channel, the Hallmark Movie Network, and on local TV stations across the country. To be aired at 8:00 AM pm Hallmark Channel and 8:00 PM on Hallmark Movie Network December 10, 2010






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The Hollywood Christmas Parade Benefiting Marine Toys for Tots on December 10

The Hollywood Christmas Parade Benfiting Marine Toys for Tots, a Hallmark Channel Originial Special World Premeir on Friday evening, December 10.

Larry King Named Grand Marshal of 2010 Hollywood Christmas Parade Hollywood Christmas Parade will help bring the joy of Christmas to children in need by naming Marine Toys for Tots as its Official Charity

Parade to Be Presented In Hollywood, CA at 6:00 P.M., Sunday, November 28 with a World Premiere Telecast on Hallmark Channel, Friday, December 10

“The Hollywood Christmas Parade Benefiting Marine Toys for Tots,” a Hallmark Channel Original Special World Premiere, will be held in Hollywood, CA on Sunday, November 28, 2010 at 6:00 p.m. with a World Premiere telecast on Hallmark Channel, the biggest holiday destination in television, on Friday, December 10.

The Hollywood Christmas Parade, an American tradition for over eighty years, will be taped for multiple telecasts throughout December. With the Parade‟s World Premiere on Hallmark Channel, and an encore on Hallmark Movie Channel, the event is also in national syndication in over 90% of the country, making this year‟s parade available to the largest television audience in its history.

Actor Erik Estrada (“World‟s Funniest Moments”, “CHiPs”) and Television Host Laura McKenzie (“World‟s Funniest Moments”, “Laura McKenzie‟s Traveler”) will serve as parade broadcast hosts which will feature celebrities from film, television and stage, award-winning bands, colorful equestrians, floats and specialty characters. As always, the grand finale of the parade features an appearance by Santa Claus.

Bill Abbott, President & CEO, Hallmark Channels said, “Hallmark Channel and Hallmark Movie Channel are America‟s family networks and are a touchpoint in many homes throughout the holidays. We are also enthusiastic supporters of Toys for Tots, an anchor organization for helping economically disadvantaged children at Christmas. We are grateful to have our networks, Toys for Tots and the Parade come together to help kids, and we are proud to have "The Hollywood Christmas Parade Benefiting Marine Toys for Tots‟ on our air.”

David McKenzie, Emmy award-winning producer and president of Associated Television International said, “We‟re delighted to have legendary broadcaster Larry King serve as our Grand Marshal. We‟re also proud to welcome Marine Toys for Tots as part of this year‟s celebration. The exceptional work they do in bringing the joy of Christmas to less fortunate children is a cause that has been embraced by communities throughout the nation.” Lieutenant General Pete Osman, USMC (Ret), President and CEO of the Marine Toys for Tots Foundation, said, “Toys for Tots truly appreciates being selected as the charity partner of the 2010 Hollywood Christmas Parade. We believe our presence in the parade will offer a reminder to families across the nation to think of others this holiday season. By donating a new unwrapped toy or by making a cash contribution to the Marine Toys for Tots Foundation, we will be able to bring smiles to children on Christmas morning who otherwise might be forgotten.”

Larry King has been the host of CNN's Larry King Live for 25 years and has over 50 years in broadcasting. He‟s won many industry awards including Peabody awards and an Emmy. King has been dubbed "the most remarkable talk-show host on TV ever" by TV Guide and "master of the mike" by TIME magazine. He has done more than 40,000 interviews including exclusive sit-downs with every U.S. president since Gerald Ford. “The Hollywood Christmas Parade Benefiting Marine Toys for Tots” is produced by Associated Television International. Executive Producer is David McKenzie.

About the Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 63rd year, Toys for Tots brings the joy of Christmas and sends a message of hope to less fortunate children through the gift of a new toy during the Christmas holiday season. A gift offers a child hope, recognition and a positive memory that will be cherished for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2009, Marines distributed gifts to 7.4 million children in over 690 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four Star Partners Babies “R” Us, Build A Bear, Hasbro, Inc; JAKKS Pacific, Inc; Pier 1 Imports, Scholastic, Toys "R" Us, Inc. and UPS Store. For more information, visit www.toysfortots.org.

About Associated Television International
Associated Television International has been successfully producing television series, specials and feature films for over three decades. ATI's programs have aired on all U.S. broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing "The World Magic Awards." Current series in production include "Heroes Among Us," "Masters of Illusion," "World's Funniest Moments," "Real Vice Cops Uncut" and "Laura McKenzie's Traveler." Among ATI's many honors are an Emmy nomination for "Who's Who of World Giving" and Emmy Awards for "America's Invisible Children" and “On the Edge: the Poverty Crisis in Africa.”

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation‟s leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel‟s sibling network is Hallmark Movie Channel, also available in HD and SD,
which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
http://www.toysfortots.org/news/details.asp?nNewsID=25



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Taylor's Performance at the Tree Lighting as shown on the Hallmark Channel Hollywood Christmas Parade segment Check Media Board for download






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