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The (In) Famous Ford Commerical
Topic Started: May 24 2009, 01:06 PM (701 Views)
mouser
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As part of Taylor's Idol , he was given a contract by the Ford Motor Company to advertise their product. It appeared everywhere , all the time ..........

https://www.youtube.com/watch?embed=riqzvj3IgSU


credit to leftlanenews


American Idol Taylor Hicks Performs Song From Michigan Company


Posted ImageLeft to right: Mark Miller & Steve Curran of Harvest Music + Sound Design, American Idol winner Taylor Hicks, and Julie Magsig of Harvest.
Photo Provided by: PRNewsFoto/Harvest Music + Sound Design

Harvest Music + Sound Design wrote music, lyrics for National Ford Campaign - Hicks' First Endorsement

A Lansing, Michigan, business, which calls itself "a company of possibilities," is enjoying its share of national attention thanks to a new Ford Motor Company advertising campaign featuring the spirited performance of American Idol winner Taylor Hicks.

Harvest Music + Sound Design, a 24-year producer of original music for advertising campaigns, was selected by ad agency J Walter Thompson/Detroit (JWT) and its client Ford Motor Company after it submitted music for a new national radio and television campaign, which began airing last Thursday. The song, "Possibilities," was developed by Harvest creative team members Steve Curran, Mark Miller and Julie Magsig, who wrote both the lyrics and music for the Memphis-infused "Soul Patrol" anthem.

"For us, 'Possibilities' is about embracing life head-on and with confidence, and creating a space for great things to happen," says Curran. "That's exactly what Ford is doing through the versatility of its brand and all it offers."

"'Possibilities' has a great vibe, and is a blast to dance to," says Hicks. "I'm thrilled to be given a chance to perform it as part of the Ford Motor Company family."

Writer Julie Magsig says that Harvest teamed up with brothers Scott and Roger Wojahn (Wojahn Bros. Music) to create a last minute "Memphis Soul" arrangement of the song for the newly crowned Hicks. "These guys are terrific. They produce the weekly Ford spots that appear in American Idol and work with each of them for nearly 20 weeks, so they know exactly what they can do." The music was recorded at the legendary Village Recorder Studios in Los Angeles.

Harvest has also written other notable national work such as the current anthem, "Feel The Love" for The Bermuda Board of Tourism, Minute Maid, Lincoln-Mercury, La-Z-Boy, Gannett Newspapers (including The Detroit News), Chevrolet, Herman Miller, both film and CD projects for actor-musician Jeff Daniels, Meijer, Shoe Carnival, Nike, The National Thoroughbred Racing Association, Mazda, United Way, Old Country Buffet, Audi and Big Lots.

The "Possibilities" TV spot is scheduled to run nationally through September 2006. It is available for viewing at http://www.harvestmusicandsound.com/ .






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