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We are a magic store by magicians for magicians. We offer a wide variety of magic effects with strong audience impact. Our offerings range across all magic areas, from Street Magic over Mentalism to Stage illusions and include items from well known magicians like Derren Brown, Jay Sankey, David Blaine, Criss Angel, David Copperfield and many not quite so famous but equally intriguing performers.

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May 20

Illusionology

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Can you trust your eyes' The newest discovery in the 'Ology series amazes and thrills as the closely guarded secrets of the illusionologists are revealed! Do you wonder how Harry Houdini performed his amazing escapes' Are you burning to learn the art of making a beautiful woman appear to levitate' Look closely, for the secrets of the world's most famous magicians and illusionists - from the ancient Egyptians through the early twentieth century 'Handcuff King' himself - are contained within! More than a fascinating history of magic through the ages, Illusionology is an indispensable guide unveiling step-by-step instructions for more than twenty-five astonishing feats. Master the classic cups-and-ball illusion! Mesmerize your friends with mindreading card tricks! Along with sundry flaps and booklets, readers will find props for their own sleight of hand, including: A magical 'dematerializer' A set of trick playing cards A pair of 'disappearing spot' paddles A 'levitating' card! Pages: 30 - 10.5' x 12' - Hardcover - Lenticular 3D-morph image on cover - Full color artwork on every page

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Posted May 20 2012, 05:54 AM · No comments
May 20

Hole blue by Mickael Chatelain

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After long days of negotiation with Mickael, we finally managed to talk him into letting go of a few of his pet creations -- effects that have made him among the best known French creators of magic in the world. Mickael will be offering a new collection of tricks, curiosities, and illusions throughout 2012! The first effect, or rather illusion, is called HOLE. Since putting it online a few days ago, HOLE has been the subject of much discussion in magic forums and clubs. After many inquiries into the availability of the trick in magic stores, we have decided to release it. Let's take a look at the effect in detail: The spectator examines a red card that has an approximately 1' hole through its center. Aside from the hole, the card is perfectly ordinary. Take out a few self-stick labels and invite the spectator to choose and SIGN one of them. Take the top card of the deck and place the red card with the hole on top of it. Using the label, hinge the two cards together at the bottom edge. Invite a spectator to verify that your 'construction' is solid by pulling on it. Now you explain to your spectator that nothing can pass through the joined cards without tearing the label. The proof: invite your spectator to take a card from the deck, sign it, and place it between your two attached cards. His card is still visible through the hole in the red card but as the spectator will note, the label prevents all passage. Offer to realize the impossible -- to cause the passage of his card through the label without damaging it. An undisputed impossibility! The passing of solid through solid! Slowly place the spectator's card between your two cards. Show both sides, leaving no doubt that the spectator's card is trapped and yet... Slowly the spectator's card passes through the label as if it weren't there. And yet, you show right away that your 'construction' is as solid as it was at the beginning! A truly curious experiment made all the more so as your spectator can examine the cards and the label! An unsolvable mystery! Remember: HOLE is really MAGIC and the principle is really different.The spectator can hold the cards together without being any the wiser.The illusion is more than convincing and the spectator can feel the card slowing pass through the label himself. The gimmick is delivered with an explanatory DVD that will reveal the secret of this incredible experiment.You will also learn a version that you can make at home in less than 5 minutes!

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Posted May 20 2012, 05:50 AM · No comments
May 20

Ultra Soft 1.5 inch, yellow, 4 balls by Goshman

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A package of 4 High Density Ultra Soft Sponge Balls. Diameter: 1.5'Color: YellowIncludes 5 simple effects and care instruction sheet.

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Posted May 20 2012, 05:40 AM · No comments
May 20

Ultra Soft 1.5 inch, red, 4 balls by Goshman

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A package of 4 High Density Ultra Soft Sponge Balls. Diameter: 1.5'Color: RedIncludes 5 simple effects and care instruction sheet.

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Posted May 20 2012, 05:35 AM · No comments
May 20

Ultra Soft 1.5 inch, black, 4 balls by Goshman

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A package of 4 High Density Ultra Soft Sponge Balls. Diameter: 1.5'Color: BlackIncludes 5 simple effects and care instruction sheet.

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Posted May 20 2012, 05:31 AM · No comments
May 20

Hole red by Mickael Chatelain

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After long days of negotiation with Mickael, we finally managed to talk him into letting go of a few of his pet creations -- effects that have made him among the best known French creators of magic in the world. Mickael will be offering a new collection of tricks, curiosities, and illusions throughout 2012! The first effect, or rather illusion, is called HOLE. Since putting it online a few days ago, HOLE has been the subject of much discussion in magic forums and clubs. After many inquiries into the availability of the trick in magic stores, we have decided to release it. Let's take a look at the effect in detail: The spectator examines a red card that has an approximately 1' hole through its center. Aside from the hole, the card is perfectly ordinary. Take out a few self-stick labels and invite the spectator to choose and SIGN one of them. Take the top card of the deck and place the red card with the hole on top of it. Using the label, hinge the two cards together at the bottom edge. Invite a spectator to verify that your 'construction' is solid by pulling on it. Now you explain to your spectator that nothing can pass through the joined cards without tearing the label. The proof: invite your spectator to take a card from the deck, sign it, and place it between your two attached cards. His card is still visible through the hole in the red card but as the spectator will note, the label prevents all passage. Offer to realize the impossible -- to cause the passage of his card through the label without damaging it. An undisputed impossibility! The passing of solid through solid! Slowly place the spectator's card between your two cards. Show both sides, leaving no doubt that the spectator's card is trapped and yet... Slowly the spectator's card passes through the label as if it weren't there. And yet, you show right away that your 'construction' is as solid as it was at the beginning! A truly curious experiment made all the more so as your spectator can examine the cards and the label! An unsolvable mystery! Remember: HOLE is really MAGIC and the principle is really different.The spectator can hold the cards together without being any the wiser.The illusion is more than convincing and the spectator can feel the card slowing pass through the label himself. The gimmick is delivered with an explanatory DVD that will reveal the secret of this incredible experiment.You will also learn a version that you can make at home in less than 5 minutes!

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Posted May 20 2012, 05:26 AM · No comments
May 20

Airborne Flower Power by G Sparks

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'Three Great Effects in this Wonderful Airborne Routine.' You show a Single Stem Flower Vase holding a Lone Flower Stem.Magically they Float Around.Bringing the vase to rest, you add the secret ingredient, Water.While pouring the water into the vase you completely let the vase go.The Vase remains Floating in Mid-Air with the water pouring into it.Take hold of the vase once again and put the water away.Wave a hand over the lone flower stem and a Beautiful Red Rosebud Appears. Comes with the gimmicks to float the vase in the beginning, float the vase with the water pouring and a beautiful appearing rosebud. Add the bottle of your choice.

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Posted May 20 2012, 05:21 AM · No comments
May 20

Sake-Maric Tokkuri by Mr Maric

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Mr. Maric has created the highly visual trick you can perform for all generations in multiple ways easily. That's SAKE-MARIC TOKKURI.Mr. Maric teaches you a comical transposition and a table penetration in the instruction sheet, and you can watch the video to get other performance ideas.Also you can perform the body penetration and the Do as I Do effect as well.The limitation is only your imagination.When you receive SAKE-MARIC TOKKURI, many performance ideas will come to your mind. Highly visual effects Very easy to perform Gimmick made from high quality material just look the real sake bottle-Tokkuri Perform in multiple waysYou must love this Tokkuri-sake bottle! Come with a real sake bottle, a Maric Tokkuri gimmick and an instruction sheet.

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Posted May 20 2012, 05:15 AM · No comments
May 20

The Life and Many Deaths of Harry Houdini

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For many performers, stage life and real life are separate identities. For master illusionist Harry Houdini, the two were inextricably linked. In this widely acclaimed biography, Ruth Brandon shows how Houdini's obsession with his own mortality drove him to create death-defying stunts that not only captivated the public but also subdued his own raging psychological demons. As Brandon relates Houdini's methods of escape, she asks: What was he trying to escape from' Her exploration of the psychic landscape of one of the most enduringly famous performers of the twentieth century makes for utterly fascinating reading. Brandon reveals much that is new: how Houdini invented a phantom son; why he wrote long daily letters to his wife, Bess, who lived one 'oor below him; his combative relations with mediums and spiritualists, including Arthur Conan Doyle; and the 'rst full description of his fabled death. This de'nitive biography allows readers to peer into Houdini's psyche and understand him more deeply than ever before.Pages: 355 - 5' x 8' - Softcover - Black and white photos

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Posted May 20 2012, 05:04 AM · No comments
May 18

4-D Surprise by Tenyo Magic

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In front of your audience, you assemble two plates and a semi-transparent box. They can clearly see that there is nothing inside the box. However, when you raise the box, a Statue of Liberty figurine magically appears in the empty space! It has always been a magician's dream to make a solid object appear from nowhere. The ingenious creator Lubor Fiedler has finally made this magical dream come true. Your audiences will shriek in surprise when they see the Statue of Liberty appear. This is an extraordinarily visual, brand-new effect, the likes of which have never been seen before.English instructions included.

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Posted May 18 2012, 06:57 AM · No comments
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