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WORLD NEWS: - MV Agusta unveils first new models in 10 years; PIWYR NEWS: - its purchase by Harley is starting to...
Topic Started: Wednesday, 30. September 2009, 01:29 (43 Views)
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MV Agusta unveils first new models in 10 years

     — The Italian sport bike company bought by Harley-Davidson Inc. last year is unveiling its first new models in 10 years, saying that its purchase by Harley is starting to pay off.

MV Agusta Group unveiled two new versions of its Brutale sport bike on Thursday. The company's U.S. director says the 2010 models, which cost $15,000 and $18,000, are the first in a line of new products on the way from the company. He also says the company is also looking to add more U.S. dealers to the 40 it already has in the U.S.

Milwaukee-based Harley-Davidson bought MV Agusta last July for $109 million, seeking to boost its presence in Europe and enter the growing performance bike market.
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[cleft=white][/cleft] :EYES:


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[cleft=navy][/cleft]Officiell film för 2010 års MV Agusta Brutale 990 R and 1090 RR.
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[cleft=purple][/cleft]PRESS RELEASE

MV Agusta Unveils Brand New Brutale 990R and 1090RR Models for 2010

Renowned Italian Motorcycle Maker Introduces Highly Anticipated Newly Engineered Naked Bike Designed in the Spirit of Award Winning Predecessor

WILLOW GROVE, Pa., Sept. 28 /PRNewswire/ -- With 15,400 Brutale models sold globally through a decade boasting countless international design awards and accolades, MV Agusta proudly introduces the new Brutale 990R and 1090RR for 2010. Conceived at MV Agusta's CRC design center, the highly-anticipated launch of the new Brutale models signifies a new renaissance for the distinguished Italian brand, known for its success crafting high-performance, beautifully designed motorcycles.

With U.S. prices set at $15,000 for the Brutale 990R and $18,000 for the Brutale 1090RR, MV Agusta is currently unveiling the 2010 naked bikes for the first time at the famed Misano Autodromo circuit in Italy. Completely reengineered in every facet of its design with only the newest components featuring the latest technology, MV Agusta produced a brand new Brutale 990R and 1090RR which still capture the aggressive, legendary aesthetic of its predecessor.

Made in the world famous spirit of MV Agusta, the company ensured every aspect of the design and production for the new Brutale was overseen in-house. Using the knowledge gained from a winning tradition of racing excellence with 38 world championship titles and 37 manufacturers' championships alongside motorcycle icon Giacomo Agostini, MV Agusta focused on producing the most versatile Brutale to date, with all the track-ready power of previous models, but with revolutionary attention brought to comfort and ease of riding at any speed.

"With the unveiling of the new Brutale 990R and 1090RR, MV Agusta looks forward to once again showing the world why the company continues to be one of the most respected names in the motorcycle industry," comments MV Agusta Director of US Operations, Larry Ferracci. "The launch of the new Brutale models marks a revolution for the MV Agusta brand as it moves forward producing motorcycles echoing the spirit of its Italian heritage while also demonstrating the highest quality of manufacturing."

For more information on the Brutale 990R and Brutale 1090RR, please visit www.mvagustausa.com.

About MV Agusta:

Founded in Italy in 1945, MV Agusta has created some of the most exquisite, sought-after motorcycles in the world, renowned for their attention to detail, superior craftsmanship, and provocative design. MV Agusta boasts an unprecedented 75 Championship titles securing its place in the annals of motorsport legend.
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