| Following Ratings Stumble, CNN Plots Revised Course | |
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| Tweet Topic Started: May 24 2012, 11:38 AM (183 Views) | |
| Baldo | May 24 2012, 11:38 AM Post #1 |
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“There will be changes.” It was broadcast upfront week, and amid the chaos and the talk of CBS’s schedule and the fate of “30 Rock,” the discussion had shifted to CNN. A media buyer for one of the top firms told me that in a conversation with a senior executive at Time Warner, there was an expectation that CNN would be tweaking its programming, an effort to combat ratings fatigue. In a terse statement earlier this month, Time Warner CEO Jeff Bewkes said that he and others at the company were “clearly not satisfied” with CNN’s situation, and promised that action would be taken to rectify it. That situation–at least in the primetime ratings–is grim. Last week the channel had its lowest weekly primetime in total viewers in at least 20 years, and it did not do much better in the adults 25-54 demo that cable news actually sells against. May sweeps and the NBA playoffs probably had something to do with that, but sweeps aren’t enough to explain a 20-year low. Unless an unexpected news event happens, it will likely end up being another rough month for CNN ratings-wise when the final numbers come in next Tuesday. “Obviously this is an indictment of their lineup, it is not working,” says Brad Adgate, senior VP of research at Horizon Media...snipped http://www.mediabistro.com/tvnewser/following-ratings-stumble-cnn-plots-revised-course_b129235 You have to wonder about CNN & MSNBC Management. Clearly they are failing, but do they change? Nope! They continue to push the same viewpoint. It doesn't take a real genius to put on at least a few conservative hosts, but they don't. When a disaster happens I do watch CNN more as their basic non-partisan reporting can be better than Fox, but pass that they are attached to an ideology that clearly viewers are not buying. |
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| Mason | May 24 2012, 11:56 AM Post #2 |
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Parts unknown
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. Why do I have the feeling they think go further liberal is the answer? . |
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| kbp | May 24 2012, 01:24 PM Post #3 |
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They'll try that conservative mix approach with a 3 AM program in a 6 month experiment.... scheduled to review the results some time after Novemeber, unless Barry can pass some act for "fair sharing" before then! |
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2:34 PM Jul 11