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Superbowl 2010 Ads; What do you think?
Topic Started: Feb 8 2010, 09:37 AM (489 Views)
brittany

kbp
Feb 8 2010, 01:24 PM
Rusty Dog
Feb 8 2010, 01:13 PM
I like that! "Stand up and be counted." Only takes 2 seconds.
...and they wouldn't have to spend millions of our tax money for a commercial to get the message across.
Scene could have been lots and lots of people sitting and sanding up simultaneously or after one another. I would have done it for them on the cheap./ What a waste of money 2.5million!!!!!
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kbp

Two headlines at the Drudge:


Link to youtube of Audi commercial


and


Quote:
 
The unheralded significance of the Audi ‘green police’ ad

Is it me or were the Super Bowl commercials this year unusually ugly, misogynistic, and, worst of all, unfunny? Some of America’s biggest corporations seemed to be trying to play to Teabag America, and the results were as bitter as the teabaggers themselves. Amidst the dreck was a commercial from Audi featuring the “green police.”

At first blush this seems like more teabagging—appealing to angry white men with the same old stereotype of environmentalists as meddling do-gooders obsessed with picayune behavioral sins. If you check in the comments under the video, that perspective is well represented. Says Metallicafan6611, “You guys all laugh. But this is really going to happen. Wake up people! Stop being sheep!” Enviros are predictably steamed (see, e.g., Adam Siegel).

The more I’ve thought about it, though, the more the teabaggy interpretation just doesn’t quite fit. The thrill at the end, when the guy gets to accelerate away from the crowd, turns on satisfying the green police—not rejecting or circumventing them, but satisfying their strict standards. The authority of the green police is taken for granted, never questioned. If you’re looking to appeal to mooks who think the green police are full of it and have no authority, moral or otherwise, why would you make a commercial like that? Why offer escape from a moral dilemma your audience doesn’t acknowledge exists?

The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police—people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.

Now go back through the ad. Notice that everyone who gets busted is a man. There are lots more urban and suburban professional males in Audi’s target market than there are teabaggers.

To scratch one layer deeper: what is Audi’s message to these guys who want to be good but find the effort anxious-making? Here’s a way to meet your green obligations and still have a bad-ass car! The Audi A3 is both green and desirable—indeed more desirable because it’s green. Buried deep in this ad, in other words, is a bright green message: prosperity, pleasure, and sustainability can be achieved together.

Anyway, not to overthink it (ahem), but the ad is not just another pot shot at greens. It’s an appeal to a new and growing demographic that isn’t hard-core environmentalist—and doesn’t particularly like hard-core environmentalists—but that basically wants to do the right thing. Audi’s effort to reach them, however clumsy, is actually a bit ahead of the curve.


"Anyway, not to overthink it", but if that was the intention of the message, it failed. Mentioning "teabag" in some form 5 times does not eliminate what all that are fed up with over-regulation saw in the commercial ...as they thank Audi and the IPCC for making it so clear.
Edited by kbp, Feb 8 2010, 01:31 PM.
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brittany

It could have showed soldiers, grannys, football players, doctors, teachers etc.

. Who was the advertising company that made the ad? Idiots.
Edited by brittany, Feb 8 2010, 01:41 PM.
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genny6348
Genny6348
I thought is was just stupid. 2.5 million dollars of stupid!
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kbp

genny6348
Feb 8 2010, 02:03 PM
I thought is was just stupid. 2.5 million dollars of stupid!
Makes you curious as to who came up with the idea and, more so, who got the big bucks to produce the ad, on top of the $2.5 to broadcast it. Was it a friend of Zero's?
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cks
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The census ad was both stupid and a tremendous waste of the government's money. I think one had to be paying close attention to figure out what the message was about anyway. It was not funny, it was not clever. It was a zero.
Edited by cks, Feb 8 2010, 02:39 PM.
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kbp

Quote:
 
Even Audi knows the Green Police are coming

Best Superbowl commercial today! Unfortunately, most viewers have no idea how dangerously close we are to this.


I'm seeing that Audi commercial mentioned all over the place, even in comments on other articles.

Baldo and others had questioned what the message was, how could it help Audi. Maybe Audi knew it would upset or entice the veiewers in a manner that would lead to youtube links and discussion of "Audi" all over the internet. Free advertising!
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brittany

cks
Feb 8 2010, 02:20 PM
The census ad was both stupid and a tremendous waste of the governemnt's money. I think one had to be paying close attention to figure out what the message was about anyway. It was not funny, it was not clever. It was a zero.
Zer0 is as Zer0 does.
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DukieInKansas

kbp
Feb 8 2010, 02:09 PM
genny6348
Feb 8 2010, 02:03 PM
I thought is was just stupid. 2.5 million dollars of stupid!
Makes you curious as to who came up with the idea and, more so, who got the big bucks to produce the ad, on top of the $2.5 to broadcast it. Was it a friend of Zero's?
The worst part - it is part of a series of ads where the main character, Ed Begley, Jr. I think, is wanting to take a picture of everyone in America. The total cost isn't just this airing and this spot - there are multiple airings and multiple spots.

I wonder if you can go to the Census website and see the whole story line for the commercials. Will there be others?
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DukieInKansas

kbp
Feb 8 2010, 02:21 PM
Quote:
 
Even Audi knows the Green Police are coming

Best Superbowl commercial today! Unfortunately, most viewers have no idea how dangerously close we are to this.


I'm seeing that Audi commercial mentioned all over the place, even in comments on other articles.

Baldo and others had questioned what the message was, how could it help Audi. Maybe Audi knew it would upset or entice the veiewers in a manner that would lead to youtube links and discussion of "Audi" all over the internet. Free advertising!
I got sick of the green police and quit paying attention. I didn't even know what it was advertising.
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Concerned
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Superbowl Commercials at:

http://msn.foxsports.com/video/shows/2010_super_bowl_commercials?GT1=39002
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Sherp

I liked the one with the animals particularly the Longhorn.
Edited by Sherp, Feb 8 2010, 09:45 PM.
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brittany

Sherp
Feb 8 2010, 09:43 PM
I liked the one with the animals particularly the Longhorn.
The commercial with the Clydesdales Horses was great. I have seen them at parades.
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