Welcome Guest [Log In] [Register]
Add Reply
Superbowl 2010 Ads; What do you think?
Topic Started: Feb 8 2010, 09:37 AM (490 Views)
brittany

http://money.cnn.com/2010/02/07/news/companies/super_bowl_ads/index.htm

Superbowl Ads: An appeal to family

By Aaron Smith, staff writerFebruary 8, 2010: 8:16 AM ET


NEW YORK (CNNMoney.com) -- While the themes in this year's Super Bowl ads ran the gamut from poking fun of emasculated males to take-offs on popular TV shows, experts agreed that a simple appeal to motherly love seemed to speak strongest to viewers.

The highly anticipated spot from anti-abortion group Focus on the Family, featuring Heisman trophy winner Tim Tebow and his mother Pam, managed to avoid controversy, they said, mainly through the vagueness of its message.

Facebook Digg Twitter Buzz Up! Email Print Comment on this story

"That was a surprising ad because it was incredibly understated and very gentle," said Tim Calkins, marketing professor at the Kellogg Super Bowl Advertising Review. "You could see that they were trying to avoid polarizing people."

The ad, which ran during one of the earliest and most coveted spots in the game, was successful in the sense that it would draw people to the Christian organization's Web site, he said, but its effectiveness of its message was somewhat hampered by lack of detail.

"It was also very confusing, because you couldn't figure out what was the point," said Calkins.

Steve McKee, president of McKee Wallwork Cleveland Advertising, said the Focus on the Family spot seemed to be "trying to raise people's awareness on life," with Pam Tebow's reference to her fifth child Tim as her "miracle baby" who "almost didn't make it into this world."

McKee also believed the ad was successful, in that it will draw viewers to Focus on the Family's Web site.

Other featured themes
In particular, the Charger ad featured headshots of various men with an voiceover narrating their thoughts.

"I will empty the dishwasher and carry around your lip balm, but I will cut lose in my Dodge Charger," said Calkins, describing the content and message of the ads.

Calkins said this "very down ad about a guy who has been domesticated" might resonate with recessionary workers who have lost their jobs.

Anheuser-Busch, the top advertiser with five minutes of ad time in the game, had one of the best ads, he said, which borrowed heavily from ABC's show "Lost." In the ad, plane-crash castaways realize their situation isn't so bad when they discover a cache of Bud Lite. "Were going to be OK," says one of the castaways, clutching the beer and panting in a near-hysterical voice.

snip

Edited by brittany, Feb 8 2010, 09:41 AM.
Offline Profile Quote Post Goto Top
 
brittany

I liked the Lost ad with the planecrash.
Offline Profile Quote Post Goto Top
 
LTC8K6
Member Avatar
Assistant to The Devil Himself
How will they buy a new Dodge Charger if they have lost their job? Is Obama going to give them one?
Online Profile Quote Post Goto Top
 
brittany

So many babies in the ads, yet the big deal about the Tebow ad cause Pam kept her baby.
Offline Profile Quote Post Goto Top
 
cks
Member Avatar

Liked the Snickers ad with Betty WHite and Abe Vigoda, the one with a tiny Palamalu being pulled from the stump, and the violin playing beaver. Thought the Tebow ad (only saw the second one) was nice as it went but didn't think that the message was clear.

CBS should not be given the Superbowl again. Fox and ESPN do better sports. On to the Olympics and two weeks of NBC shilling its programs. ANy takers as to how many times we will be treated to an Obama commentary?
Offline Profile Quote Post Goto Top
 
brittany

Snickers ad was one of the first. It was good.
Offline Profile Quote Post Goto Top
 
kbp

Super Bowl commercials make it very, very difficult to find the time needed to attend to any tasks that take you away from the tube!
Online Profile Quote Post Goto Top
 
brittany

Did I miss the census ad? Was it during pregame?
Offline Profile Quote Post Goto Top
 
brittany

Did I miss the census ad? Was it during pregame?
Offline Profile Quote Post Goto Top
 
LTC8K6
Member Avatar
Assistant to The Devil Himself
I saw the census ad and thought it was really stupid.

http://www.youtube.com/user/paytonschlewitt?feature=pyv&ad={creative}&kw={keyword}#p/u/0/JHMEKDq4CZU
Online Profile Quote Post Goto Top
 
Rusty Dog
Member Avatar

No, it was near the end of the game. And not very good.
Offline Profile Quote Post Goto Top
 
brittany

Awful. Just awful. How about a simple "be patriotic. Stand up and be counted".
Offline Profile Quote Post Goto Top
 
brittany

Awful. Just awful. How about a simple "be patriotic. Stand up and be counted".
Offline Profile Quote Post Goto Top
 
Rusty Dog
Member Avatar

I like that! "Stand up and be counted." Only takes 2 seconds.
Offline Profile Quote Post Goto Top
 
kbp

Rusty Dog
Feb 8 2010, 01:13 PM
I like that! "Stand up and be counted." Only takes 2 seconds.
...and they wouldn't have to spend millions of our tax money for a commercial to get the message across.
Online Profile Quote Post Goto Top
 
1 user reading this topic (1 Guest and 0 Anonymous)
ZetaBoards - Free Forum Hosting
ZetaBoards gives you all the tools to create a successful discussion community.
Go to Next Page
« Previous Topic · LIESTOPPERS UNDERGROUND · Next Topic »
Add Reply