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Furniture companies to cottage
Topic Started: Dec 23 2015, 03:50 AM (25 Views)
meishengchao

In the information age, many companies are well aware of the importance of brand promotion, a number of well-funded furniture enterprises and even spared no expense in the CCTV advertising, or please the well-known star to do endorsements, attended the event and so on. However, for those small and medium enterprises,laminated chipboard sheets we really can not compete with it? In fact, small furniture companies can deduct, to seek new breakthroughs in the small office. SMEs survivor build brands in order to use the advantages of well more than happy to do big, do small businesses more flavor. We should have heard this speech, small and focused, depth of exploration, is a small but beautiful core demands, the traditional small furniture enterprises should draw their own nutrients, so that the homogenization of flooding the market, "survivor . " First, the furniture industry should go to the cottage Market Is there anything I can imitate anything, plus devices on the line, many SMEs sitting "cottage Express", sent his own grave.

Some small business product category to reach dozens or even hundreds of species, is good times many large enterprise product category, but it can with its vast product line to match the marketing strategy, personnel structure, promotion of investment is a fraction of the channel, which makes the author very shocked, small business strength is small, the power should be limited, concentrate on the star product to create and keep a positive surprisingly, diy composite stair plans can really survivor. If the case is not weak shrink product line focus to create "explosion models", the outcome is bound to be ruthless abandon the market, small and medium enterprises should be small and focused furniture, create a "specialist special new" small products, Portrait ferret, create a top-level explosion models irreplaceable in order to deduct.

Effective communications strategy to ensure quality adjustment effect of brand communication is crucial for enterprises to create brand, but for SMEs, the problem is the cost and publicity strategy to promote the brand first faced a dollar they can not wait for pennies, In the advertising spread in the environment, the need for effective marketing strategies to adjust to maintain low-cost promotion costs, ensure quality and marketing effectiveness, composite decking gazebo is benevolent. SMEs in the promotion should focus on accurate advertising, precise aspects of strategy, public relations, new media and other self-employed, on the one hand try to avoid the big media golden section, look for the media for their products, will be limited by the cost of advertising marketing Feasts a reasonable allocation of the regional media to match second-rate third-rate integration section interception TV audience, strengthen creative, caused by word of mouth;
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