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Can occupied the commanding heights of home building materials market
Topic Started: Jun 11 2015, 02:17 AM (55 Views)
meishengchao


Lin Wood in 2014 Lynx "double eleven" activities, sales performance ranked fourth in the whole category, making it the home building industry enterprises, "electric shock" in the positive energy. Indeed, in the Internet field, the rise of e-commerce, making some home building materials enterprises to seize the opportunity for development, however, some companies believe that the development in the country for nearly three decades more traditional model Market, the traditional model and new electricity supplier market crash mode, Who more potential? There is a huge potential for development ofcheapest wood circular outdoor patio furniture e-commerce mode Compared with the traditional channels, convenient and efficient features to make online shopping has become a current consumption is more popular with consumers, the furniture is no exception. Industry report notes that on the current market, the online home improvement industry, the potential market is too trillion.

The e-commerce company in furniture sales Lin Wood, established in 2007, last year, which amounts to only two-eleven sales 160 million yuan, the rapid growth trend of traditional furniture companies are constantly let OCS electricity supplier. Industry sources pointed out that the home building industry for its non-standard products of high level, long-distance logistics difficulties, regionalization brand obviously other special factors, the single sales or if you simply rely on online and offline, home building materials business is difficult to go further . Flooring and other home building materials for the exploration of e-commerce industry, the industry put forward a variety of models, at present electricity supplier furniture O2O model has become highly 2 foot high fence factory directrespected model. Contest between the traditional model and new modes of With respect to the extremely rapid rate of expansion of e-commerce, home building materials business the traditional model looks bloated, where Ikea is a very obvious example. IKEA entered China since 1998, 17 years to open 18 IKEA stores, and basic first-tier cities in the country.

Purely on the rate of expansion, the IKEA "year one" rate of expansion somewhat slow. And IKEA main line or "new line" cities, for some second and third tier cities "fans", this type of store openings is very much "catch anxious." Although IKEA "Plough" development mode makes its performance increased steadily year by year, but as a foreign-funded enterprises, the bones of the "conservative" and "stubborn" no doubt it narrower audience. According to the existing IKEA store distribution, IKEA stores are settled in line or "new line" cities in the market becoming more saturated, this audience also makes easy install composite landscape boardsits long-term development is restricted to a certain extent. Compete in the market, with the continuous development of the times, the competition between large enterprises, has become a competitive mode on. In the event of a collision Lin Wood emerging electronic business model and IKEA traditional store model, the development trend of home building materials market Fireworks will become more apparent.
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