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targeted product development and a reasonable price
Topic Started: Jun 10 2015, 08:07 AM (62 Views)
meishengchao


On the current situation of increasingly severe market competition, consumer demand has become the focus of attention flooring business exception. On the floor of the development of the market for nearly three decades, due to the relatively low barriers to entry, companies are increasing year by year the number of the floor, which led to more intense competition in the market floor. Flooring business only grasp the direction of consumer demand, a good grasp of the direction of their shopping in order to have for Of finding opportunities. Flooring company to win market needs do marketdecking flooring dealer Trinidad and Tobago research Flooring industry presents a scene of prosperity, large and small, emerging brands, but consumers know little about, and even did not understand much of the flooring industry. After many years of promotion, as well as the brand's roots run such a situation is still not optimistic. Well, this time we need flooring business to consumer surveys, in-depth understanding of consumer needs, in order to find the root of the problem, to make reasonable changes.

In the survey of consumers, the need to focus on the distribution area of ??consumers, age and income. This can help companies make better product positioning, take the popular route, but also according to the consumer group, to develop appropriate, targeted brand campaign. It is like fighting a war, to find a target to aim for, only to find the target group for the program. Price: targeted product development and a reasonable price Consumers concerned about product performance, product advantages of consumer demand, it is a profound understanding of local business needs. What kind of products welcomed railroad ties for sale in los angelesby consumers, can help companies develop the right products for consumers, including product materials, design, and pricing. Channel: digging depth advantage of the development of the electricity supplier channels Traditional sales channels to be challenged, and many shop floor to address him by a decline in business. With the rise of online shopping boom, more and more consumers rely on electricity providers. So, for the flooring industry is indeed the case?

In fact, most consumers will indeed understand flooring product related information from the network, but more consumers are still ultimately purchase through the store. Brand: depth market need to enhance the visibility and loyalty Floor brand awareness among consumers after the investigation disappointing, although many brands in its up and down a lot of effort, but consumer awareness is very low. This is a direct result of consumer brand loyalty is not high, it is difficult to purchase brand as a reference factor. Survey shows that brand factors played in the selection and purchase floor effect is very weak,green fencing and eco friendly and only 8 per cent, and the awareness of most brands have 10% or less. This requires enterprises to enhance brand awareness floor. Thus, on the floor as the main consumer market, the development of flooring companies also need to be targeted to do market research. Only full understanding of the direction of consumer demand, the development of flooring companies in order to achieve rational results.
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