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Flooring business transformation strain is king
Topic Started: Jun 8 2015, 01:07 AM (5 Views)
meishengchao


Now, with the advancement of society and industry, the flooring company to face market consumer demand has also gradually showing a trend of diversification. With the promotion of people's material and cultural living standards, their flooring products have not only limited demands on product quality level, product design, aesthetics, service and other requirements are also growing gradually. This spur to Board business need to change the current situation in a timely manner. Consumer groups change: buy composite boat handrails budgetcompanies need to change the brand concept Now, after becoming consumer theme 80,90 on the market, but this generation of assertive pursuit of personalized shopping concept makes them the low brand loyalty. The so-called "iron barracks, water the soldiers." Along with increased age, 80 30 standing start, start out gradually positioning collective many brands; 90 into the brand vision, joined the brand's positioning collective.

Flooring brands can not sit back and wait down to the idea, it should be active appeals to changes in consumer demand, adjust the brand communication strategy, completed two exchange content and methods of communication rewritten. Slow Pressure Mode: auto conform with the trend to make adjustments required From the environment, the situation at the time of economic downturn, market prospects for real estate serious, its interest income related to the flooring industry is also affected by natural no small extent, consumers hold out will also increase. This results in flooring business operations in order to spread itself dangerous, certainly some of the pressure will be dispersed to local distributors, resellers body. buy wood privacy fence panels SalvadorAs first-line agents, distributors, if the operator is still followed in the past in the form, not only can not be favored by consumers in the intense competition, it will make its own quagmire unable to extricate themselves into the competition. Mode Change: companies need to cater to the needs of the home store In the traditional home store mode can not be completely subvert the industry background, no matter how frustrating home shopping, seems to have escaped promotions, discounts, gifts and other moves.

But in many industry view, the flooring industry in 2015 is a very important year, as well as in the old mode interleaving background of increasing market competition, flooring business slightest mistake, it might have been weeded out the mall. More and more consumers to buy goods in the context of a rational, Resistant to erosion garden tilesmulti-angle floor enterprises also need to meet the demand for shopping malls, so that it can win in the fierce competition mall. In short, non-directional factor in the market gradually increased the background, flooring company based on the development trend of the times only continue to make adjustments in order to finding business opportunities in the ever-changing market floor. Only in this way, the crisis in the layers of the enterprise market to go further.
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