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Food Product Marketing Plan
Topic Started: Jan 27 2018, 10:40 AM (5 Views)
victorgrant

Hello,

Gauge Your Company's Brand Awareness Level
Twitter is becoming a food entrepreneur's best friend to ask the consumer what is on their mind. One thing you can do is conduct in-store surveys. This can be combined with food demo's you are already planning. Another idea is asking non-competing brands to poll customers on their website, with a promise to reciprocate.


Find out If Consumers Prefer Your Products
Brand awareness is simply not enough. You need a brand to be your brand evangelists. Set up a blind taste test at a neutral location, letting consumers sample your product and that of your competitor(s). Find out which brand they prefer, and most importantly, find out why.

Find out If Consumers Recognize Your Products
A major salt company once changed its package without telling Hispanic demographic, one of its key user groups. It's no surprise; they lost sales. Food packaging needs to do more than protecting your product.

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