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Food Product Marketing Plan
Topic Started: Jan 27 2018, 10:38 AM (1 View)
victorgrant

Hi,

Gauge Your Company's Brand Awareness Level
Twitter is becoming a food entrepreneur's best friend to ask the consumer what is on their mind. One thing you can do is conduct in-store surveys. This can be combined with food demo's you are already planning.

Find out If Consumers Prefer Your Products
Brand awareness is simply not enough. You need a brand to be your brand evangelists. Set up a blind taste test at a neutral location, letting consumers sample your product and that of your competitor(s).

Find out If Consumers Recognize Your Products
A major salt company once changed its package without telling Hispanic demographic, one of its key user groups. It's no surprise; they lost sales. Food packaging needs to do more than protecting your product.

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