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All I need is One Mag:; Nas Invest in Mass Appeal Media
Topic Started: Apr 11 2013, 12:11 AM (195 Views)
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Nas first appeared on the cover of Mass Appeal magazine in 2002. A decade later, he’s coming back—as an owner.
The Queens-born rapper tells FORBES that he has invested a “six-figure” sum in the publication, which re-emerged as a quarterly print product earlier this year after a five-year hiatus.

“I always liked what they represented,” says Nas. “They invested into the culture … I saw their vision for what they planned and I thought I could add value across the board.”

He will serve as Associate Publisher for Mass Appeal, which was originally founded in 1996 as a graffiti magazine and has since involved into a broader outfit spanning print, web, video and a monthly event series.

Nas explained that he’d been dismayed at the lack of options for readers
interested in all aspects of hip-hop culture, particularly on the newsstands. He considered starting his own publication, as Jay-Z did, but figured he’d have better luck using an existing brand as a launching pad.

“Mass Appeal has a legacy and respect,” he says. “It already has a foundation … I just feel like I can add on because I can lend my kind of cultural expertise and my professional acumen, and develop the business.”

The move is indicative of a shift in the rapper’s priorities. Unlike some of his musical contemporaries, Nas wasn’t among the first wave of mainstream hip-hop entrepreneurs that sprang up in the late 1990s and early 2000s.

As a result, he wasn’t involved in megadeals like Jay-Z’s $204 million sale of clothing line Rocawear or 50 Cent’s $100 million windfall from VitaminWater, which placed the latter two among hip-hop’s five wealthiest artists.... read more:

http://www.forbes.com/sites/zackomalleygreenburg/2013/04/10/all-i-need-is-one-mag-nas-invests-in-mass-appeal-media/
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