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Launch Your New Brand
Topic Started: Jan 23 2018, 01:35 PM (3 Views)
victorgrant

Hello,

Study your new audience.
Instead of studying my new audience and what they wanted from me, I studied my competition. It’s great to know who your competition is, but sometimes we have a tendency to be overly “inspired” by our competitors.

Position myself.
Saying that I’m the best isn’t enough to actually have clients think you’re the best. It’s important to define what makes you different and position yourself to be valuable to your audience.

Brand everything.
After settling on a new name for my business, I designed a logo and website, but neglected to create business cards, consistent social media accounts, and an email signature.

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