| Putting the Right Foot Forward With Puma; Putting the Right Foot Forward With Puma | |
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| Tweet Topic Started: Feb 12 2017, 06:13 PM (78 Views) | |
| stevenl | Feb 12 2017, 06:13 PM Post #1 |
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In 2007, when Puma entered India, FDI in retail wasn’t allowed. Rather than a choice, franchising was the only option left for Puma. Currently out of the 330 stores Puma has in India, only 50 are company owned,puma speed 600 rest 270 are franchised.Talking about the closures over the years, Sanjay Roy, Executive Director – Sales, Puma Sports India shares. We have probably closed only about two to three franchised stores.Sharing more on keeping the relationship intact, he says,Even in franchising, people have to invest and take the risk.In the initial days,puma shoes many franchisees took a lot of time to get on board but whosoever came on board expanded more or less with us for over 10 years. Though we don’t share our commercials and under-right their losses, but we do understand the problem as a retailer ourselves and we know that we will do everything possible to correct the situation. Initially, the brand attracted a lot of distributors and traders becoming franchisees. Most of its franchisees have now opened 5 to 10 stores each.cheap puma shoes The brand now typically looks at having partners who could add up to five stores. Since retail is a business of higher rentals eating your profits, Puma has its most profitable store in Mohali, Punjab. Puma conducts meet ups and mega shows almost twice a year to meet with franchisees. They are shown the new product range and get an opportunity to share their concerns with the entire management. Initially,puma shoes online the franchisees also spend about three to four days with the team in Bangalore. Top performing franchisees also get to travel to international headquarters of Puma. |
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6:52 AM Jul 11