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Brand Building, One Name at a Time
Topic Started: Mar 17 2014, 10:30 PM (128 Views)
jacob01

Brand Building, One Name at a Time

nike air max thea is going all-in, banking on McIlroy keeping his spot as the world's No. 1 player and doing so with Nike's clubs in his bag. He has used Titleist clubs and balls since becoming a professional, and it looks like he'll change everything in the bag (except maybe the putter) for this week's tournament in Abu Dhabi HSBC Golf Championship -- where he'll play Tiger Woods. Woods made a similar change from Titleist to Nike as a pro, but he did it one club at a time.

This move also puts pressure on everyone else in the golf industry to up their game.
Oakley lost a big name in McIlroy just as the company was entering the golf fray in a meaningful way. Callaway (ELY) is a big name in golf, but it doesn't have the income to compete with nike air max 1 kopen, especially since it is posting losses year after year. Newcomers like Under Armour (UA) are overshadowed by Nike's newly renewed dominance.

The truth of the matter is that none of Nike's competitors in golf have the bankroll to make the bold moves that it does. nike air max 1 goedkoop has $24 billion a year in sales compared to a paltry $889 million at Callaway last year. The fight isn't even fair. Even if Callaway has better equipment, Nike has the money to surpass it with a few tweaks and the help of Rory and Tiger.

nike air max 90 bestellen's bet on McIlroy comes with some eye-popping numbers, but for Nike, the investment is well worth it.

Tiger Woods came to Nike at a time when no one knew the company even made golf gear. With Tiger's career trailing off, it's time to pass the baton to a younger, preternaturally gifted golfer. Rory McIlroy fits the bill, and he's just entering the prime of a career that could last another two decades. For now, he's at least set himself up financially for life.
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