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GL & ATWT Contract Renewed - UNCONFIRMED!
Topic Started: Mar 19 2008, 09:18 AM (573 Views)
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March 19, 2008 -- MTV's flair for style has saved "Guiding Light" - at least for another year.

The 70-year-old soap opera has been renewed after the show's ratings did not drop following a dramatic switch from bulky cameras and primitive sets to tiny hand-held cameras and a reality-show feel, à la "The Hills" and "Laguna Beach."

Executives at CBS and Procter & Gamble - the soap company that has been producing "Guiding Light" since it began as a radio show in 1937 - made their decision after noticing that the ratings did not suffer from the risky format change.

The soap officially changed its look on Feb. 29.

It is understood that the new deal will keep "Guiding Light" around through 2009, with the option of an additional year, according to sources close to the show.

"Guiding Light" has been considered a "bubble" show, on the verge of cancellation, for years.

In a last ditch effort to save the show, producers opted to try and lend it the more hip, realistic look of MTV's twin hit reality-soaps, which have broken new ground in recent years with slick camera work and editing that make them appear more like primetime dramas.

CBS officials could not be reached for comment.

Edited by MissHolt, Mar 19 2008, 11:31 AM.
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